This concept is all about being a part of this elite secret society. It’s a hidden paradise where you can have the best of both worlds. To get there you need to know where to look and how to get in..

The initial design concept references ancient Egypt (the pyramids, sphinx, cats, lotus flowers, scarabs, hieroglyphics), secret societies and symbols like the illuminati, the all-seeing eye, geometric shapes, etc. In the final design, I incorporated fruit line illustrations in the same style to make it more “Bai.”

• Design
• Packaging