ABOUT

My name is Alyse Palfini (Alyse DeSimone for most of my life) — I am a mother, a wife, a designer, a project manager, and overall a creative. With a diverse background in both digital and print design, my enthusiasm encompasses all aspects of the design realm. I excel in harmonizing functionality with aesthetics, showcasing a unique blend of mechanical precision and creative innovation. My strength lies in being a versatile designer, capable of overseeing projects from their initial conception to successful fruition. Committed to enhancing and creating products across various mediums, including both print and digital, I take pride in my dedication to delivering quality outcomes for consumers.

Professional Background:

Most recently, I was the Brand Project Manager at Super Coffee. I initially joined the creative team as the Lead Designer. As the company grew and the marketing team scaled up, the need for a Project Manager was a glaring one. With my previous team lead experience, and my fluent knowledge of creative process & delivery, I felt that I would be the ideal person to fulfill this need. I transitioned to Project Manager for the Creative Team, but the role essentially expanded outward to support the entire Marketing Team. I handled the trafficking and communication between Creative and all of the other key departments (Sales, Operations, Marketing, Corporate). I was involved in the planning of all campaigns, product innovations & launches, photo & video shoots, communication with freelancers & vendors, as well as queuing up the daily projects & requests from other departments. As the company scaled down in size due to reductions, I remained in the Project Manager position, while picking up design work to support my team — Amazon, website, and social content support; email creation for the Digital team; sales decks and one-pagers for the Sales team; as well as any one-off projects that came our way.

Before Super Coffee I was the Senior Designer at Bai Brands — the innovators of Bai and Bai Bubbles, the antioxidant infused beverages that shook the beverage industry. I was lucky to be a part of such a wonderful team of creative thinkers. My day-to-day included designing and producing labels, for the US and international markets, packaging for multi-packs and variety packs, as well as store displays, billboards, and anything and everything tangible.

Before Bai, I was the lead designer at a creative web agency in Belmar, NJ as well as another creative web agency in Asbury Park, NJ.  At both agencies my responsibilities included web design, UX/UI design, mobile app design, landing page design, web asset design, managing team members, streamlining new internal processes, aligning deadlines and tasks, quality control, usability testing, project management, sales, and client management and relations.

In between the two digital agencies I was in print production — working in print production at Northeast Displays and Graphics in Hamilton, NJ is where my love for printing and designing for a tangible products blossomed. There is nothing better than designing something digitally and then creating a finished product that you can hold in your hands.

Since my background is a combination of both digital and print design, I’ve learned that no matter what the product is, whether it is a website, an app, a package, a beverage, a label, a display — you cannot have a good design if you don’t have good functionality. Form truly does follow function. With that, I take pride in my job as a designer. 

Any designer can design something that looks great, I’m a designer that designs products that look great and work well.

Education:

In 2013, I graduated Magna Cum Laude from Monmouth University with a Bachelor of Fine Arts in Graphic Design and a minor in Business Marketing. While in school I studied abroad in Sydney, Australia for a semester. I studied hard and traveled, while making life long friends with many people sprinkled across this little earth. At Monmouth I gained my initial skill set that only grew with professional experience and time. I’ve always enjoyed school and learning, so although I am not a “student” anymore,  I make sure to learn something with every experience in my life. I’ll never stop learning.

Personal:

I’m a Jersey girl born and raised. I grew up right on the water of the beautiful Jersey Shore. I come from a loud, supportive, crazy, and loving Italian family. I have a brother, Pauly, who’s 20 months younger than me. I had a fun and memorable childhood. My family always supported my creativity and art, and most importantly, my dreams.

On March 30, 2019 I married the love of my life and best friend,  Ed. I’m blessed to share my life with someone that understands, cares, and loves me for who I am. We work as a team and push each other to do better and go for our dreams.

We have a beautiful and smart 2 year old daughter named Louise. She goes by “Weezy” for short. Becoming a mother is and will always be my greatest and proudest accomplishment. Louise is my world. Right before Louise was born, Ed and I purchased my childhood home. We live in Brick, NJ with my amazing and supportive Mom “Gigi,” — my grandparents lived with me when I was growing up, so it’s super special that Louise gets to grow up with her Grandma in the house too. Last but not least we have an adorable pup named Kylo and he’s still trying to navigate the household with his new sister.

In my free time you could find me spending time with my family and friends. I enjoy painting, writing, being outside, swimming, boating, fishing, gardening, shopping, and doing DIY projects. I love reading tarot, crystals, and all things spiritual.

Everything in my life to this point makes me who I am.  I am a strong and determined person who is not a stranger to hard work. I work well with a team and excel as a leader. I am always striving to learn more and better my skills. My main goal is to exceed benchmarks and expectations; I take pride in everything I do, big and small.