While serving as the lead designer for SEMGeeks, my team was tasked with redesigning a website for Faherty Brand, a surf clothing company created by the Faherty brothers. They design clothing made from unique and sustainable fabrics, and develop close, personal relationships with their manufacturers to craft high quality goods - they needed a website and a brand that reflected this idea.
The initial creative process was originally led by my creative director and was soon passed on to me. I then completed the initial wireframes and mockups for all of the pages on the site for desktop, tablet, and mobile. The design was based on the brand's style with a focus on better UX and a sleeker style and high-end look.